Ford F-150 XLT Commercials
Aired April and May 2021
Graphic Design
Commercials
3D Modeling
Production Design
"Grandeza" Commercial for Ford
Client: Ford, Agency: GTB, Production: Reset Content
"Caracteristicas" Commercial for Ford
Client: Ford, Agency: GTB, Production: Reset Content
Project
Ford presents new features of the 2021 Ford F-150 XLT. Features include a desk to take your office everywhere, a touch screen to synchronize your technology, and an electric generator.

Commercial aired April and May 2021.
Contributions


Designed 3 vintage-inspired arcade machine marquees and side art decals


Designed branding for fictional vintage gaming company intended for visual placement onscreen with caution to copyright infringement


Modeled hero props to allow for Director and Production Team to visualize staging layouts


Produced custom platforms and staging arrangements to highlight hero props on camera


Packaged design files for Art Department to print arcade cabins decals to scale


Deliverables included: iterations of preliminary branding designs, posters, banners, labels, stickers, and additional signage


Software used: Illustrator, Photoshop, Sketchup