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Led ongoing broker portal SaaS product design from conception to launch with user-centric design systems increasing product engagement by 307% from its system predecessor

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Collaborated with developers, company executives, engineers, and broker partners to ensure design solutions were feasible, met business requirements, and visual designs were implemented correctly

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Communicated and produced project concepts through user flows, wireframes, and high-fidelity prototypes; articulated user research findings, user problems, and design rationale; facilitated final hand-off to cross-functional teams using Sketch, Figma, and Zeplin

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Engineered user-friendly interactions with HTML and emotion-driven methods, while also designing user-interface (UI) of all digital products influencing workflow, engagement, and retention

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Integrated CMS and CRM technologies into product development and software ecosystem

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Elevated product experience through user empathy design and develops website into functional and responsive digital products for web and mobile

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Strategized and implemented new B2B marketing campaign methods increasing email open rate by 90% and click rate by 190%

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Single-handedly developed brand guidelines including visual identity, typography, iconography, brand tone, and image styling to ensure and increase brand recognition

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Conducted interviews for junior and senior visual designers to determine software proficiency, team compatibility, and discuss soft skill credibility

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Designed, developed, and launched company website in collaboration with marketing specialist using Adobe Xd for prototyping and Webflow for execution

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Designed high-volume of print and digital marketing collateral (social media posts, flyers, brochures, postcards, trade show assets, single-property websites, and more)

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Directed and produced in-house podcast production and logistics in studio

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Delivered digital assets to partnering distribution agencies that curate and tailor audio video segments for digital platforms and podcasts (Spotify, Apple Podcast, Youtube, Chromecast, etc.)

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Redesigned all podcast interface and cover artwork to launch release of newest season including but not limited to: new branding logo(s), title animations using After Effects and Premiere Pro, etc.

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Coordinated the planning, design, and development of various high-end residential projects in Los Angeles County with projects ranging from ground-up builds, to renovations, to room furnishing

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Strategized and managed budgets, often for celebrity clientele, ranging from $50,000 - $200,000

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Developed preliminary floor plans, window and door schedules, sections, and elevations for city permits

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Designed and rendered 3D models, managed multiple projects in different construction phases, developed visual presentations, and maintained relationships with clients, vendors, and contractors

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Collaborated with Production Designer to transform an empty retail space into an Ice Cream Shop under tight deadline to meet the demands of film and production

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Distributed 3D models and custom furniture specifications to the Prop Department Lead to allow for construction to begin. Deliverables included: product/staging mock-ups

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Produced and modeled custom platforms and staging arrangements to highlight hero props on camera

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Took creative direction to design 3 vintage-inspired arcade machine marquees and side art decals

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Designed branding for vintage gaming company intended for visual placement onscreen with caution to copyright infringement

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Packaged design files for Art Department to print arcade cabinet decals to scale. Deliverables included: iterations of preliminary branding designs, posters, banners, labels, stickers, and additional signage